forever 21 just 

moved in.

Right when you thought there was nothing better to do in Cerritos, Forever 21 decided to take over the town. Even better, it opens today.

On Friday, January 22, Forever 21 will host it's grand opening in the Los Cerritos Center,  with a handful of grand opening events hosted on Saturday, January 23. 

If you haven't yet noticed, Forever 21 has been taking over department stores in the last year, expanding from stores in mini malls to department stores with several levels. The new store will be right alongside Nordstrom, Macy's and Sears in the 1.2 million square-foot shopping center. 

The first 500 customers on Saturday will receive a Forever 21 gift card, with values ranging to $210. An in-store DJ will be pumping up the jams as customers shop with their 10% coupons off of purchases of $40 of more. There will live remotes from local radio stations and exclusive items for $5, $10 and $15 that will only be sold grand opening weekend. If your sweet tooth begins to go crazy as you shop, Sprinkles Cupcakes Mobile will be offering samples to purchasing customers. 

"Forever 21 already stands out in terms of shopper apparel, and this new department store-style concept will offer more of the fashion focus and range of choices our customers want," said Ken Kraus, property manager for Los Cerritos. "This is a sophisticated market that looks to Los Cerritos for the wide range of retail brands. With this new, larger format, Forever 21 will be a destination store for this region's customers."

Besides adding in Forever 21 to Los Cerritos Center, new additions will include a new Nordstrom and 36,500 square-foot specialty store expansion, set to open in May, 2010.

"Forever 21 is a very strong player in today's changing retail landscape and will add considerable value to Los Cerritos Center," said Randy Brant, Executive Vice President, Real Estate for Macerich. "This retailer has taken innovative steps in expanding its brand, securing the markets that offer opportunity for growth and matching their merchandise and in-store experience to shopper preferences." 

Los Cerritos Shopping Center is located next to the 91 and 605 freeways, southeast of Los Angeles and in the heart of suburbia. Forever 21 is now occupying where Mervyn's used to be located. 

Katie Cervantes

Live OC Magazine

www.LIVEOCMAG.com